MEDIA FEATURES
CHANNEL NEWS ASIA LIFESTYLE | GLUTES: LEVEL UP ON YOUR WORKOUTS
October 3, 2018
You may not feel it but your glutes are hard at work when you are standing, walking or even sitting. And there is more to strong glutes than a shapelier butt. “Weak muscles mean bad posture. And bad posture means bad movements. In turn, bad movements can lead to poor performance,” said Samuel Lim, 36, trainer and owner of Crossfit Fire City.
CHANNEL NEWS ASIA LIFESTYLE | QUADRICEPS: LEVEL UP ON YOUR WORKOUTS
September 28, 2018
“Most people with knee issues, such as tight, weakened or over-used knee joints often have quad issues,” said Samuel Lim, the 36-year-old trainer and owner of Crossfit Fire City.
FITTHREE INTERVIEW SERIES: UNCLE SAM
July 2, 2018
Think of CrossFit in Singapore, and the name "Uncle Sam" is sure to come up! Having been involved in the scene since it started, he is known by many as a fierce competitor, amazing trainer, and (now) a loving father. Despite his love for competiting, the owner of CrossFit Fire City now has different priorities.
OUT OF THE BOX, EP. 4: SINGAPORE
April 26, 2018
In Episode 4, Tripuraneni travels to the densely populated island country of Singapore, which translates literally to “lion country.” This fitness hub in Southeast Asia is currently home to 17 CrossFit affiliates and a robust fitness scene that’s regularly on display with events such as dragon boat races on the Singapore River.
Regional athlete Samuel Lim has been involved with CrossFit since 2007 and has seen the focus evolve to place a greater emphasis on fun and longevity. Lim coaches at CrossFit Fire City, which he proudly states is a “friendship box or community box.”
BE MORE HUMAN CAMPAIGN BY REEBOK CROSSFIT
September, 2017
Dylan, Natalie, Luke and I shares about our personal struggles and insecurities. Our life choices often require sacrifices. What goes through our minds? When do we quit? (do we?) Find out in this video.
Link: https://www.youtube.com/watch?v=HaS_fbPD8fM
SINGAPORE #FITSPO OF THE WEEK: SAMUEL LIM
March 21, 2016
Strong is the new sexy and fitness is the new party. With society leaning towards health and fitness, Yahoo’s #Fitspo of the Week series is dedicated to all inspirational men and women in Singapore leading active lifestyles.
EVENT: SWEAT IT OUT WITH SAMUEL
January 31, 2016
Get pumped up for this Sunday's workout! We have Samuel Lim, our ambassador and head coach of CrossFit Fire City leading us through a sweaty morning session.
Put on your gym shoes and take along your sweat towel and hydration.
PERSONALITIES: SAMUEL LIM OF CROSSFIT FIRE CITY
February 15, 2015
Glorious muscles have never looked so intimidating until you have watched videos of a CrossFit workout or highlights from the CrossFit games. Men and women alike adorn goliath personas and battle through demanding obstacles that brutally test their strength, endurance and gymnastic capabilities. Now where and how do we even start waxing lyrical about the extreme fitness of these CrossFitters? Did we mention insane too?
TEAM BSN ATHLETE: SAMUEL LIM
January 20, 2015
Uncle Sam is a strong guy but he works out with an expressionless face, which borders on looking bored sometimes! Unfortunately, I cannot show you all of the finished shots but here are some behind-the-scenes shots that are bound to crack you up!
SAMUEL LIM - LULULEMON AMBASSADOR
December 15, 2014
Affectionately known as Uncle Sam by the community, Samuel fits the role as a confidant, friend and coach. Having been introduced to the CrossFit training methodology in 2007, Samuel developed a keen interest for it’s training principle, the community, abundant resources and motivation for members from all walks of life and ages...
(Source: http://info.lululemon.com/stores/sg/singapore/ion/ambassadors/samuel-lim)
CROSSFIT IN SINGAPORE: TRY IT TO BELIEVE IT
September 16, 2013
The 31-year-old Singaporean emphasised that “it is important to come for CrossFit with an open mind and to have no expectations.”
FACE VALUE: SAMUEL LIM BY IMEDEEM
November, 2011
“Having clear and healthy looking skin is important; it reflects the active and energetic lifestyle that I encourage“